TRAINING PUBLIC RELATION INCORPORATING SOCIAL MEDIA

TRAINING PUBLIC RELATION INCORPORATING SOCIAL MEDIA

TRAINING PUBLIC RELATION INCORPORATING SOCIAL MEDIA

Description TRAINING PUBLIC RELATION INCORPORATING SOCIAL MEDIA

lWe’re often asked, “Are you a PR agency or a Social Media agency?”  We suggest that that’s immaterial.  We do both.  The disciplines are merging. But the question is: how about a case study to illustrate how “PR” and “Social Media” can work in tandem?

 

Even seasoned PR pros need to keep up with new technologies and platforms that are constantly changing the way we communicate. But with these new platforms come new questions and best practices for outreach, promotion, and reputation management.

 

In this class, learn how to develop online video, social media updates, and multimedia content that will spread your message and reach in all the right places. We’ll also look at keyword search and SEO as it applies to public relations to ensure that your client or organization lands at the top of search results.

 

Objectives TRAINING PUBLIC RELATION INCORPORATING SOCIAL MEDIA

* Understand how to align your social media strategy against business objectives

 

* Understand the risks of social media and plan effective strategies to manage your reputation online

 

* To be able to apply a rigorous planning process to all stages of the social media lifecycle

 

* To be able to evaluate appropriate channels, content, tools, techniques and resources for your social media activity

 

* To be able to measure the success of your social media activity

 

Outline TRAINING PUBLIC RELATION INCORPORATING SOCIAL MEDIA

* The New Media Trends 2012

 

* The linkage between public relations and technology

 

* How to understand the online community that you want to connect

 

* The shift in public relations to incorporate social and multimedia tools.

 

* Optimizing the social media tools: Twitter, Facebook, YouTube, and smaller niche tools

 

* How to produce and package multimedia digital press releases

 

* What keywords you should include to get top search engine rankings

 

* How to find, reach, and pitch key bloggers and influencers

 

* Create a social media release

 

* The Measurement of Social Media Activities

 

METODE

Kegiatan  pelatihan  dirancang  agar  peserta  dapat  memahami  secara

komprehensif  materi yang disampaikan, sehingga dapat dimplementasikan

secara  aplikatif  dalam  dunia  kerja.  Adapun  metode yang digunakan

adalah:

1. Presentation

2. Discuss

3. Case Study

4. Evaluation

PESERTA

Program   ini   ditujukan  bagi  kelompok  UKM  di  daerah,  Pengusaha

pembudidayaan ayam potong dan instrument lain yang berkaitan

 

Lokasi Pelatihan Tahun 2021 :

Yogyakarta, Hotel Dafam Seturan

Jakarta, Hotel Amaris La Codefin Kemang

Bandung, Hotel Grand Serela Setiabudhi

Bali, Hotel Ibis Kuta

Lombok, Hotel Jayakarta

Catatan :

  • Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.
  • Untuk biaya dan jadwal training harap menghubungi marketing kembali

Investasi training:

Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas training:

Free Penjemputan dari bandara ke hotel*.

Modul / Handout.

Flashdisk*.

Certificate of attendance.

FREE Bag or bagpacker.

Training Kit (Photo Documentation, Blocknote, ATK, etc).

2x Coffe Break & 1 Lunch.

Souvenir .

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