TRAINING STRATEGIC MARKETING

TRAINING PENGENALAN STRATEGIC MARKETING

TRAINING STRATEGI PEMASARAN

pelatihan Strategic Marketing di jakarta

PURPOSE

Program ini dirancang agar para peserta dapat :
* Memahami Market-Driven Strategy
* Memahami Market and Competitive Space
* Memahami Continuous Learning about MARKETS
* Memahami Strategy Relationship
* Memahami Planning for New Product
* Memahami Strategic Brand Management
* Memahami Value Chain Management
* Memahami Sales Forces, Internet & Direct Marketing Strategy

OUTLINE MATERI Training Strategic Marketing
* Memahami Market Driven Strategy.
* Memahami Six Market Concepts
* Menjadi Market Oriented
* Memahami Distinctive Capabilities
* Menciptakan Value For Customers
* Mencapai Superior Performance
* Menjadi Market Driven
* Tantangan a New Era for Strategic Marketing
* Memahami Market and Competitive Space
* Pentingnya Markets and Strategies
* Memahami Product-Market Scope and Structure
* Mengidentifikasi dan men- describe END-USERS
* Mengestimasi besarnya MARKET
* Memahami Continuous Learning about MARKETS
* Mendefinisikan Continuous Learning about Markets
* Memahami beberapa Type of Marketing Information
* Mamahami   pentingnya   Marketing   Intelligence   and   Knowledge
Management
* Memahami Strategies Relationship (SR)
* Mengidentifikasi Strategies Relationship
* Memahami Mapping Strategies Relationship
* Menyadari Issue and the logic of Strategies Relationship
* Memahami Growth of Strategies Relationship
* Bagaimana Strategies Relationship memberikan Value
* Memberikan  contoh  Strategies  Relationship  Sample – Strategic
Alliance
* Beberapa Global Relationship Among Organization
* Memahami Planning for the New Products (PNP)
* Memahami pentingnya New Products sebagai Customer Driven Process
* Memahami Product Innovation
* Menemukan Customer Value Opportunities
* Mamahami Karekter Inovasi yang sukses
* Memahami step of Planning for the New Products
* Memahami type of Market Entry
* Why do the NP fail in the market?
* Memahami Strategy Brand Management
* Memahami istilah BRAND misal Brand Equity, Brand Leverage
* Memahami keuntungan dan kekerangan Brand Leverage
* Memahami beberapa Strategy Brand Management
* Memahami Seven Deadly Sins of Brand Management
* Memahami Global Brands & Internet Brands

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

Lokasi, Biaya, dan Waktu pelatihan :

Yogyakarta, Hotel Dafam Seturan

Jakarta, Hotel Amaris La Codefin Kemang

Bandung, Hotel Grand Serela Setiabudhi

Bali, Hotel Ibis Kuta

Lombok, Hotel Jayakarta

Catatan : Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.

Investasi training :

Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas training :

Free Penjemputan dari bandara ke hotel*.

Modul / Handout.

Flashdisk*.

Certificate of attendance.

FREE Bag or bagpacker.

Training Kit (Photo Documentation, Blocknote, ATK, etc).

2x Coffe Break & 1 Lunch.

Souvenir .

(Untuk informasi lebih lanjut harap menghubungi marketing kembali di 0812-9679-4263 an. Aryo Nugroho)

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