TRAINING MEDIA RELATION AND COMMUNICATION
PELATIHAN MEDIA RELATION AND COMMUNICATION
TRAINING MEDIA RELATION AND COMMUNICATION
DESCRIPTION MEDIA RELATION AND COMMUNICATION TRAINING
1. Mass media has become part of personal, organization, and part of
human mankind living.
2. Almost none of our activity which is not involving mass media in
our life.
3. Good relationship with media has became an important soul in
branding
4. Good relationship with media is not only for playing role as a
“fireman� or as a solution only when the problem has occurred.
Good relationship in media relations is has to be interlace and
has to be maintain over and over everlasting.
5. The expertise in media relation is determine the successful of the
communication program which is will be carry out well as an
individual as well as an organization.
6. The event escalation which is done by mass media is can be assure
can changed public perception as what media expected
7. The tendency/ indication today, some of media is no longer playing
good role as a reality delivery not as a reality creator.
MEDIA RELATION AND COMMUNICATION TRAINING OBJECTIVE
* Through media relation training program, participants will have a
good ability/ skill related with media as a concept/strategy till
application.
* Through this course participants can share their experiences,
knowledge and skills related with method, concept, strategy, as
well as media relation technique to staff and colleagues to
supported daily performance professionalism
* Participant will get a technical guide related to media, both
printed media and electronic.
MEDIA RELATION AND COMMUNICATIONÂ TRAINING OUTLINE
A. The Nature of Media
* How to understand the category and media characteristic
* on this session, participants will understand about every category
and media characteristic in Indonesia, such as :
*
+ How media work
+ The Deadline of each media (newspaper, TV, Radio,
Magazine/tabloid and Internet)
+ The nature/ characteristic of newspaper, TV, Radio,
Magazine/tabloid and Internet)
* Media Control (ownership Vs Control of Media)
* On this session, participants will understand about every category
and media characteristic in Indonesia, such as :
*
+ Conceiving the media ownership and it influence toward of the
organization (media user)
+ Media owner intervention (Management) toward of media
independency
B. Why Media Relations
C. Media Relation Definition
* The definition of media Relation, between fact and theory
* Media relations type
* How media works
+ The things to be prepared by Journalist before the interview
+ The question to be asked to resource person/ informant by
Journalist
+ The journalist tendency in finding news and what media
pursuit to journalists
* Understanding journalist pursuit and behavior
*
+ The things to be prepared by Journalist before the interview
+ The question to be asked to resource person/ informant by
Journalist
+ The journalist tendency in finding news and what media
pursuit to journalists
D. Crisis Communications Team
* Crisis Team Handle Formation
*
+ Team Formation process
+ Component and Job Descriptions in Crisis Team
+ Assignment and spokesperson debriefing
* Writing Press Statement
*
+ Press statement composing technique
+ Press statement evaluation composing
+ Press statement distribution
E. Handling Press Release
* Key Message assignment
* Press release composing
* Press release distribution
F. Media Interview
* Interview Preparation
*
+ Understanding characteristic and media type
+ Understanding media pursuit and behaviour
+ Understanding media relation form, news value, and news
source to journalist
2. Trick/ technique facing the journalist
* How to avoid media entrapment
* The answer to avoid
* The answer to give berikan
* How to give the good answer
3. Media Interview Technique
* Television
* Print (Newspaper, Magazine, News Online, etc)
* Radio
WHO SHOULD ATTEND THIS TRAINING?
* Humas, Public Relations, Corporate Communications, Corporate
Secretary.
* Chairman , Manager dan staf (from all unit/division/and parts)
that in daily routine involed with media/public
Lokasi Pelatihan Tahun 2023 :
Yogyakarta, Hotel Dafam Seturan
Jakarta, Hotel Amaris La Codefin Kemang
Bandung, Hotel Grand Serela Setiabudhi
Bali, Hotel Ibis Kuta
Lombok, Hotel Jayakarta
Catatan :
- Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.
- Untuk biaya dan jadwal training harap menghubungi marketing kembali
Investasi training:
Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas training:
Free Penjemputan dari bandara ke hotel*.
Modul / Handout.
Flashdisk*.
Certificate of attendance.
FREE Bag or bagpacker.
Training Kit (Photo Documentation, Blocknote, ATK, etc).
2x Coffe Break & 1 Lunch.
Souvenir .
