TRAINING BRAND MARKETING STRATEGY
TRAINING BRAND MARKETING STRATEGY
TRAINING STRATEGI PEMASARAN MEREK
TRAINING TRENDS IN BRAND MANAGEMENT
Manfaat Training:
* Memahami konsep dan implementasi brand management
* Mampu mendesain brand yang sukses
* Mampu mengaudit dan mengevaluasi brand
* Mampu melakukan perencanaan media untuk brand equity
* Mampu melakukan perencanaan promosi untuk brand development
Materi :
* Concept Marketing and Brand Management
+ What is brand management
+ The primary responsibilities of brand managers
+ Trends in brand management
+ The benefits strong brands deliver to organizations
* The Brand Management
+ The Brand Management Process
+ Element of Brand loyalty
* Steps to helps brands connect emotionally to their customers:
+ Develop success (re)position a brand
+ Create and manage a strong brand identity
+ Develop a brand identity system and standards
+ Develop a powerful brand tagline
+ Publicity and word-of-mouth marketing to a brand’s advantage
+ Using blogs and other social media to build brands
* Develop a strong brand marketing plan:
+ Marketing tools and techniques
+ Use internal communication, education and training and organization design to align the organization in support of the brand
+ Develop a brand building organization and transform employees into enthusiastic brand champions
* Conducting Brand audit and brand equity
* Measurement of the asset value of a brand
* Managing brand using point-of-sale (POS) data in managing brands
* Qualitative and quantitative brand research methodologies and approaches
Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.
Lokasi, Biaya, dan Waktu pelatihan :
Yogyakarta, Hotel Dafam Seturan
Jakarta, Hotel Amaris La Codefin Kemang
Bandung, Hotel Grand Serela Setiabudhi
Bali, Hotel Ibis Kuta
Lombok, Hotel Jayakarta
Catatan : Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.
Investasi training :
Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas training :
Free Penjemputan dari bandara ke hotel*.
Modul / Handout.
Flashdisk*.
Certificate of attendance.
FREE Bag or bagpacker.
Training Kit (Photo Documentation, Blocknote, ATK, etc).
2x Coffe Break & 1 Lunch.
Souvenir .
(Untuk informasi lebih lanjut harap menghubungi marketing kembali di 0812-9679-4263 an. Aryo Nugroho)
