TRAINING BRAND MARKETING STRATEGY

TRAINING STRATEGI PEMASARAN MEREK

TRAINING TRENDS IN BRAND MANAGEMENT

pelatihan Brand Marketing Strategy di jakarta

Manfaat Training:
* Memahami konsep dan implementasi brand management
* Mampu mendesain brand yang sukses
* Mampu mengaudit dan mengevaluasi brand
* Mampu melakukan perencanaan media untuk brand equity
* Mampu melakukan perencanaan promosi untuk brand development

Materi :
* Concept Marketing and Brand Management
+ What is brand management
+ The primary responsibilities of brand managers
+ Trends in brand management
+ The benefits strong brands deliver to organizations
* The Brand Management
+ The Brand Management Process
+ Element of Brand loyalty
* Steps to helps brands connect emotionally to their customers:
+ Develop success (re)position a brand
+ Create and manage a strong brand identity
+ Develop a brand identity system and standards
+ Develop a powerful brand tagline
+ Publicity and word-of-mouth marketing to a brand’s advantage
+ Using blogs and other social media to build brands
* Develop a strong brand marketing plan:
+ Marketing tools and techniques
+ Use internal communication, education and training and organization design to align the organization in support of the brand
+ Develop a brand building organization and transform employees into enthusiastic brand champions
* Conducting Brand audit and brand equity
* Measurement of the asset value of a brand
* Managing brand using point-of-sale (POS) data in managing brands
* Qualitative and quantitative brand research methodologies and approaches

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Lokasi, Biaya, dan Waktu pelatihan :

Yogyakarta, Hotel Dafam Seturan

Jakarta, Hotel Amaris La Codefin Kemang

Bandung, Hotel Grand Serela Setiabudhi

Bali, Hotel Ibis Kuta

Lombok, Hotel Jayakarta

Catatan : Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.

Investasi training :

Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas training :

Free Penjemputan dari bandara ke hotel*.

Modul / Handout.

Flashdisk*.

Certificate of attendance.

FREE Bag or bagpacker.

Training Kit (Photo Documentation, Blocknote, ATK, etc).

2x Coffe Break & 1 Lunch.

Souvenir .

(Untuk informasi lebih lanjut harap menghubungi marketing kembali di 0812-9679-4263 an. Aryo Nugroho)

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