TRAINING INTERNET MARKETING
TRAINING PEMASARAN DENGAN INTERNET
TRAINING HOW SEARCH WORKS, PAID SEARCH, SEARCH ENGINE OPTIMIZATION (SEO)
This course explores the emerging business models, rules, tactics and strategies associated with the Internet as the medium, emphasizing integration with other channels and marketing operations in both the business-to-business (B2B) and business-to-consumer (B2C) markets
It includes analyzing new marketing opportunities, assessing the challenges this medium presents, and develop an appropriate course of action to leverage the strengths of this medium. In the end, the participants are expected to know how to utilize the Internet and the new marketing channels at its best. The hands-on experience of Internet marketing technologies and techniques and development of an integrated Internet marketing strategy will be there.
1. Introducing to Internet and Web 2.0 | 1 Hours
2. History of the Internet, How the Internet Works, Web 2.0, Web Design
3. Understanding Social Media | 2 Hours
4. Blogs, Micro-blogging, RSS, Podcasting
5. Implementing Search Services | 3 Hours
6. How Search Works, Paid Search, Search Engine Optimization (SEO), Landing Page Optimization
7. Understanding Internet Business Models | 3 Hours
8. Internet Retailing, Channels, RCM, Advertising
9. Managing Innovation | 3 Hours
10. Gaming, Mobile Marketing, e-mail Marketing, Research, Social Web, Consumer-Generated Content
11. Dealing With Intellectual Property Rights | 3 Hours
12. Security, Privacy, Copyright, Patent, Trademark
In order for effective training and full appreciation of the course, it will be delivered with 40% of the time devoted to important concepts and other theory topics and 60% allotted for discussions and case studies. Training Lead will be assisted by presentation slides for clear understanding and smooth follow-through during the sessions. Active participation will be encouraged through individual work and collaborative effort.
Anyone who are interested to have better understanding with a literacy of the terms, concepts and methods used in Internet marketing and marketing channel, linking new internet opportunities with marketing theory and practice, develop an integrated Internet marketing strategy. Basic knowledge on marketing is required.
Lokasi, Biaya, dan Waktu pelatihan :
Yogyakarta, Hotel Dafam Seturan
Jakarta, Hotel Amaris La Codefin Kemang
Bandung, Hotel Grand Serela Setiabudhi
Bali, Hotel Ibis Kuta
Lombok, Hotel Jayakarta
Catatan : Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.
Investasi training :
Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas training :
Free Penjemputan dari bandara ke hotel*.
Modul / Handout.
Certificate of attendance.
FREE Bag or bagpacker.
Training Kit (Photo Documentation, Blocknote, ATK, etc).
2x Coffe Break & 1 Lunch.
(Untuk informasi lebih lanjut harap menghubungi marketing kembali di 0812-9679-4263 an. Aryo Nugroho)