TRAINING MEDIA RELATIONS STRATEGY AND EXECUTIONS
TRAINING MEDIA RELATIONS
TRAINING STRATEGI HUBUNGAN MEDIA
* Relation with media in this technology era has been growing faster.
* New medias (such as internet with its varieties of features) are attending to be a part of public daily / public can sharing information unlimited with no size limit.
* Media Relations Strategy Management (media relation) has to be appropriated with communication purpose that will be reached, and also can be a trend leader and growth of media itself.
* The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)
* Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
* Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.
MATERIAL OUTLINE TRAINING MEDIA RELATIONS STRATEGY AND EXECUTIONS:
1. Media Relations between Theory vs Fact
* Pictures of Media Development in Indonesia
* Definition of Media Relations (between Theory and Fact)
* Character and how the media work between Theory and Fact
* The media relations work between Theory and Fact
2. Strategy Arranging/ Media Relations Concept
Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company
3. Press Statement
Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way.
4. Planning of media relations activity
* Media Release
* Media Briefing
* Media tour
* Press Conference
5. Media Monitoring
* Media Clipping
* Media Content Analyst,
* Media Tracking (count the PR Value & Ad value)
* Project Media Report
* Press Conferences (audience : press from mass media)
* Release Writing
* Media Tracking
TRAINING MATERIAL CONTENT COMPOSITION:
30% theory and 70% practice
Tarsih Ekaputra and Team
Tarsih Ekaputra has some skills such as Public Relations Strategy, Corporate / Personal Branding, Creative writing, journalist, proposal writing, media relations (familiar with media gathering, media monitoring, media content analyzing, etc.), workshops and training, creative consultant, media consultant and project development. Mr. Tarsih Ekaputra has experiences in advertising communication and media for seven years. Formerly still active as a journalist and member of journalist / business associations. Also he is copywriter which had done some creative copywriting projects such as: Sun Life Financial Indonesia, Siemens Hearing Aids, Kalbefarma, Kafe Taman Semanggi (KTS), BNI, PROMKES – DEPKES RI, Maluku Utara PR Campaign, Asosiasi Bank Pembangunan Daerah, etc. Since seven years ago, he had been handling communication (media relation and PR program). Mr. Tarsih Ekaputra is also as creative and PR consultant, he affiliate to some social organizations, and he actively become trainer for
industrial training in Indonesia for topics of his competencies. He is also as books editors for some projects, then becoming journalist or writing activities. For these rich experiences of him,will be shared to participants of his training class.
Lokasi, Biaya, dan Waktu pelatihan :
Yogyakarta, Hotel Dafam Seturan
Jakarta, Hotel Amaris La Codefin Kemang
Bandung, Hotel Grand Serela Setiabudhi
Bali, Hotel Ibis Kuta
Lombok, Hotel Jayakarta
Catatan : Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.
Investasi training :
Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas training :
Free Penjemputan dari bandara ke hotel*.
Modul / Handout.
Certificate of attendance.
FREE Bag or bagpacker.
Training Kit (Photo Documentation, Blocknote, ATK, etc).
2x Coffe Break & 1 Lunch.
(Untuk informasi lebih lanjut harap menghubungi marketing kembali di 0812-9679-4263 an. Aryo Nugroho)