TRAINING STRATEGIC ACCOUNTING MANAGEMENT
TRAINING STRATEGIC ACCOUNTING MANAGEMENT
Training Manajemen Akuntansi Strategis
Training Leading The Account Team
OBJECTIVES
1. Memahami perbedaan Pemasaran dan Penjualan antara Korporasi dengan Retail
2. Memimpin team dengan efektif
3. Mengerti peran sebagai seorang Account Manager
4. Memahami secara mendalam alur kerja seorang Account Manager
5. Membuat perencanaan pemasaran dan strategy pelaksanaannya
6. Menangani berbagai macam type customer
TRAINING OUTLINES
1. The Beginning: Mindset of Success
* Truth about success
* Why need to be success
* Personal Success Image
* What it takes to be success
2. Understanding corporate marketing
* Market segmentation
* Consumer VS. Corporate marketing
* Product selling VS. Solution selling
* Customer buying process
3. Leading the account team
* Leader VS. Manager
* Building the account team
* Situational leadership
4. Understanding the role of Account Executive
* The roles of a professional account executive
* The skill set for a professional account executive
5. Account Management Process
* Account planning
* Account Review
* Setting the goals and measurement
6. Business System and Structure
* Organization Support structure
* Customer perspective and expectation
* Pre-sales and after Pre sales support
* Motivational program
7. Managing account communication
* Executive relationship
* Joint planning session
* Industry support program
8. Marketing in B2B industry
* Branding in B2B marketing
* Experiential marketing
* Reputation management
9. Taking a Success Commitment
* Revisiting Dream of Success
* Personal Commitment for Success
* True Teamwork bring True Success
INSTRUCTOR
Drs. Arif Bahtiar, MSA Akt.
WHO SHOULD ATTEND?
Praktisi tenaga penjual ( sales ), staf marketing, dan siapa saja yang ingin mendalami training ini.
TRAINING METHOD
Lecturing, workshop, interactive discussion, sharing and case study.
Lokasi Pelatihan Tahun 2023 :
Yogyakarta, Hotel Dafam Seturan
Jakarta, Hotel Amaris La Codefin Kemang
Bandung, Hotel Grand Serela Setiabudhi
Bali, Hotel Ibis Kuta
Lombok, Hotel Jayakarta
Catatan :
- Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.
- Untuk biaya dan jadwal training harap menghubungi marketing kembali
Investasi training:
Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas training:
Free Penjemputan dari bandara ke hotel*.
Modul / Handout.
Flashdisk*.
Certificate of attendance.
FREE Bag or bagpacker.
Training Kit (Photo Documentation, Blocknote, ATK, etc).
2x Coffe Break & 1 Lunch.
Souvenir .
